“Monetizing and Protecting Publicity Rights: Licensing Personal Attributes in the Digital Age”

This class provides legal professionals, talent managers, and brand strategists with an in-depth understanding of how to control, license, and monetize a client’s image, likeness, voice, signature, and other personal attributes. Participants will explore the scope of protectable publicity rights, learn to draft and negotiate effective licensing agreements, and examine essential clauses in publicity rights contracts.

This two part class also delves into enforcement strategies, ethical considerations, and strategic leasing of personal rights, especially in the context of emerging digital platforms, AI, and synthetic media. Real-world model clauses and practical frameworks will guide participants in managing these valuable rights in an increasingly complex media landscape.